The 1950s were filed with great designers, It's incredible how many things rarely seen today were almost second hand to these designers.
Cereals boxes provide a great example of this change in design.
Today's cereal aisles look like this...
Yuck.
Doesn't Read from across a room. Unnecessary Clutter.
The character designs range from alright to terrible....
Doesn't Read from across a room. Unnecessary Clutter.
The character designs range from alright to terrible....But the Cereal Boxes of Yesterday are completely different.
Great Designs! And Easily Readable!
Super Kid Friendly Characters and Designs!
Easy to look at, Fantastic Color!
The biggest difference between these images is the color; surprisingly or not, you can take a lot of lessons from this. Learn from great design principles!
Why is the color so bad in recent boxes and not in the older?
The simplest explanation is that the new colors are Too bright. All of the Older designers either understood color better, or the Newer designer aren't allowed to actually mix colors the same way they used to.
The Older designers simply gray ALL of their colors at least somewhat.
Compare the two Toucan Sams. they both appear to have bright colors, but really look at them. Look at the colors individually. The Pink in his nose is bright and hard to stay focused on in New Sam, but easy and cooling in the Old Sam.
It's almost impossible to stay focused on one thing at a time in the New Froot Loops Box. Because ALL the colors are at their brightest, they ALL distract you. You're eye doesn't stand a chance. Instead of being interesting and fun, the colors are just a distraction.
Check out Jose the Monkey and his Cocoa Krispies. Do you notice where your eye is naturally attracted? Is it his face? And Why would that be?
It's not the most vibrant color in the box, in fact it's rather brown and tan. The most Vibrant color is actually the Yellow. Placement does have something to do with it, as does detail. These designers use every trick in the book, but those are other topics.
The real reason is Variation! The colors in and surrounding that area are all different hues, shades and grays.
These designers really understood color!
Easy to look at, Fantastic Color!The biggest difference between these images is the color; surprisingly or not, you can take a lot of lessons from this. Learn from great design principles!
Why is the color so bad in recent boxes and not in the older?
The simplest explanation is that the new colors are Too bright. All of the Older designers either understood color better, or the Newer designer aren't allowed to actually mix colors the same way they used to.
The Older designers simply gray ALL of their colors at least somewhat.
Compare the two Toucan Sams. they both appear to have bright colors, but really look at them. Look at the colors individually. The Pink in his nose is bright and hard to stay focused on in New Sam, but easy and cooling in the Old Sam.
It's almost impossible to stay focused on one thing at a time in the New Froot Loops Box. Because ALL the colors are at their brightest, they ALL distract you. You're eye doesn't stand a chance. Instead of being interesting and fun, the colors are just a distraction.
Check out Jose the Monkey and his Cocoa Krispies. Do you notice where your eye is naturally attracted? Is it his face? And Why would that be?
It's not the most vibrant color in the box, in fact it's rather brown and tan. The most Vibrant color is actually the Yellow. Placement does have something to do with it, as does detail. These designers use every trick in the book, but those are other topics.
The real reason is Variation! The colors in and surrounding that area are all different hues, shades and grays.
These designers really understood color!
And FUN!
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